What are the signs you might be ready to hire a fractional CMO leader?

• Your company lacks a unified vision and documented messaging

• You have no marketing expertise on your leadership team and are ready to activate sales

• You don't have the budget or time to embark on the search for a full-time marketing leader?

• You could benefit from a 'fresh perspective'

• You need an experienced marketing leader to build the infrastructure and develop your marketing plan.

What responsibilities does a fractional CMO leader usually have?

The responsibilities of a fractional CMO can include some or all of these:

• Setting marketing objectives

• Developing and directing your marketing strategy

• Identifying target audiences

• Develop or fine tune your value proposition & messaging

• Driving demand and new customer acquisition

• Build your go-to-market plans across paid and non-paid verticals

• Manage existing marketing team members & suppliers

How much should I budget for a fractional CMO leader?

The cost of hiring a fractional CMO can vary widely depending on location and other factors, such as time commitment, experience level, the scope of what you want them to do. Fractional CMOs usually are hired for 1-2 days per week and depending on where you are located in the UK expect to pay a daily rate of £1250 to £1750 per day.

In the US it can cost anywhere from $5,000 to $25,000 per month, once again depending on experience and the amount of days you are hiring for.

Remember that you are saving on the cost of retaining a executive search consultancy which absorbs huge amounts of time screening applicant CVs, interviews, presentations, negotiating and the total hiring cost when including all the expected benefits will be in the region of £175k+ fully costed.

What are the benefits of mentoring your marketing team?

The obvious big benefit of hiring a fractional CMO leader is it is amazingly fast and a great opportunity for businesses to leverage incredible talent at a fraction of the cost of a fulltime hire.

No need to get bogged down in running a three- to six-month hiring process. You can get seasoned experts in pretty quickly when you opt for the fractional hiring method. It's great for founders and scale up leadership teams as these experienced marketing leaders bring valuable fresh perspective and can get results faster. And let's not forget it gives you total flexibility to replace them as and when you need.

But you may find that they become a great partner to your leadership team and can be your hiring partner when you are ready, and need to have a fulltime CMO/VP Marketing. Equally you can leverage their knowledge for appropriate skills transfer, for training and mentoring both your marketing and leadership teams.