About us
Element 8 exists to support businesses at inflection points — when growth ambitions outpace internal marketing capability, or when focus is needed to unlock the next stage.
Founded by B2B marketing expert, Lynda Greeves, we work along side proven marketing associates, handpicked for their domain expertise and diverse skill sets, enabling us to tailor our approach to match the unique needs of your business and project.
Why Element 8?
Growth doesn’t always need more marketing activity; it often needs better judgement about where to focus. We work with business owners and leadership teams at key moments in their growth journey, helping them decide what to prioritise, what to change, and what to leave behind.
Rather than spreading effort thinly, we focus on the areas most likely to unlock progress; whether that’s refining your go-to-market approach, sharpening positioning, or addressing gaps in demand generation. Our role is to bring clarity, momentum and direction — using proven approaches that can be applied pragmatically and at pace.
Because support needs change as businesses evolve, our model is deliberately flexible. Clients access the right level of senior thinking and specialist capability when it’s needed — not before, and not long after.
And when the time is right to bring that capability in-house, we support you in finding and shaping the right full-time marketing leadership for your next stage of growth.
Who we are
Lynda Greeves | Founder & Managing Director
Lynda is a certified business strategist, Fellow of the Chartered Institute of Marketing (FCIM) and MBA graduate, with extensive experience leading marketing in high-growth, market-leading technology businesses. Her career has focused on B2B technology, holding global leadership roles across sectors including supply chain, education and HR technology.
Today, Lynda works with ambitious businesses at key stages of growth, providing senior strategic support across brand and messaging, go-to-market strategy, and campaign design. She is particularly known for helping leadership teams sharpen their narrative, strengthen thought leadership, and align internal communications so strategy, brand and culture are fully connected.
She is typically engaged at moments of change, when businesses need clearer marketing direction, stronger strategic alignment, or a more focused approach to growth.
You can get in touch with Lynda here.
Our guiding principles
Do the ordinary things extraordinarily well
Attention to detail in how we communicate with you, collaborate on projects and celebrate your successes are cornerstones of our service.
Customers at the heart
We will always be 100% laser focused on customers. This approach will guide and inform everything we do for you.
Obsess about results
Know that your goal will be our obsession. Why? Because experience tells us, they don’t just count, they are essential for all growth companies.
What others say about us
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![Michael Whitfield start-up entrepreneur & angel investor]()
“If you need a marketing job done with the minimum of fuss and marketing waffle that you so often encounter in business, then I would have no hesitation in calling Lynda and the team at Element 8 to do it.”
Michael Whitfield | Founder | Pink Rhino Consulting
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![Nick Shaw Co-founder of Spotted Zebra start-up entrepreneur]()
"When it comes to B2B marketing, Lynda creates action-oriented strategies critical for delivery on business goals. She makes a formidable contribution for any ambitious growth business!
Nick Shaw | Co-founder & CCO | Spotted Zebra
A selection of B2B tech brands we’ve worked with
